Author Archive

December 21, 2007: 12:31 pm: Andreas EngvigUncategorized

Hi!Andreas Engvig
This is Andreas, the Norwegian MD/PhD in neuroscience candidate who worked as an intern at SharpBrains a few months ago. Now I’m back in chilly Oslo where I’ve just begun my PhD program on cognitive training for patients with memory problems.

Today I felt it was time to reflect upon my 3 month stay in San Francisco earlier this year. It all started when in April when the Norwegian school of entrepreneurship said: You’ve got a ticket to San Francisco, now you got to find the perfect start-up company to work for.

Being interested in brain training, I googled “Brain fitness San Francisco” and guess what I found? I got in touch with Alvaro Fernandez, the co-founder of SharpBrains.com and two months later I started working with him and his team.

As a scientist, being placed in an exciting start-up company in a novel market like brain fitness was a huge learning experience that gave me hands-on knowledge of business and entrepreneurial culture. Being a neuroscience student, I know that learning physically changes my brain, strengthening it.

Here’s a list of some of the key things I’ve learned:

1) First of all, one of key rules for brain fitness is learning. In SharpBrains I immediately got to experience what a great learning culture can be all about – from key insights in entrepreneurship to how to make creative videos and writing for the web. The urge for constant learning is both fun and stimulating – and I appreciate Alvaro’s suggestion to write this post.

2) Science and business can learn from each other. Coming from an analytic field of science I really enjoyed working at the commercial counter-part for a while. Actually I used the first weeks understanding who business people think differently from scientists. In the commercial world you have less time, often working for shorter deadlines, meaning you have to work more efficiently in a goal-oriented manner. I have applied much of what the world of business taught me to be a more efficient scientist.

3) The 80-20 rule as a rule to live by. The rule states that 80% of effects are usually explained by 20% of causes. Did you know it’s an invaluable concept in time management? Here is twenty unique ways to apply it to your life also.

4) “Don’t boil the ocean”. In general, when doing research for a project, try to find the key experts and reports that have evaluated your area of interest. You don’t need to find out every aspect of a case to evaluate or use it for your research. As my boss said it: - 100% perfection is the enemy of results and action.

5) “Intention means nothing” says motivation guru Anthony Robbins. What matters is the action. If you don’t try to implement ideas, you will learn little.

6) A valuable lesson in project management: Always approach every project in a goal-oriented, hypothesis driven way. Find and use an initial hypothesis to start with and constantly try to seek information that either supports or falsifies it.

7) Find your “unfair advantage” (as one of our Professors put it). A company can outmanoeuvre its competition by having a certain sustainable competitive advantage compared to its competitors. It can apply to all levels of a company and its services – from branding to strategic partnerships.

8) Spreading the message that our brains have a life long potential for change and that you can train your mental muscles systematically in numerous ways. We experimented different Internet media: from Youtube videos to writing the world’s greatest brain fitness blog.

9) Building the bridge between science and the people is important for helping thousands benefit from the recent findings about the brain’s life long potential for change – called neuroplasticity. In my opinion, Alvaro and the Sharpbrains’ team are doing a great job for that cause.

10) Starting up a company is hard work. It demands persistence, discipline and commitment over long periods of time. But if you’re really pursuing something you are really passionate about it’s all worth it.

Thank you, Alvaro and the SharpBrains team. It has been a great summer!

Happy Holidays to everyone,

Andreas

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August 3, 2007: 6:29 pm: Andreas EngvigUncategorized
How many of the people behind the blogs you read, have you actually met in person? I hadn't met a single one before yesterday. Last night I and Alvaro were invited by Bora at A blog around the clock for a blogger get-together at Jupiter in Berkeley . Bora who is a part of [...]
July 23, 2007: 1:24 pm: Andreas EngvigUncategorized
Hi, It's Andreas, the neuroscience intern from Norway. Lately, you might have noticed the comedian Judson Laipply's awesome movie clip, the Evolution of Dance on Youtube? The dance is part of Laipply's "Inspirational Comedy" and has become a huge success. As a neuroscientist I'm interested in what are the neural substrates of dance? Further, I [...]
July 11, 2007: 4:54 pm: Andreas EngvigUncategorized
A dolphin made a lot of blog-buzz this Monday, being the14th pink bottlenose dolphin described in history. Bottlenoses are quite special; did you know that they are one of a few species in addition to humans that is observed to use tools? Their relative brain size isn't that different from humans either. The Bottlenose dolphins [...]
July 5, 2007: 10:36 pm: Andreas EngvigUncategorized
Hi! I’m happy to announce that we have just launched the first Brain fitness channel on Youtube. Today, I just found an exciting movie clip which has made a lot of buzz the last couple of days. It’s made by a German research group and shows how apes use water-spitting as a problem solving tool. [...]
July 4, 2007: 2:56 am: Andreas EngvigUncategorized
Hi! It's Andreas, the Norwegian MD/PhD intern at SharpBrains. Last week Alvaro wrote about how people with low stress levels are better able to tolerate age-related changes in the brain. The other side of the coin, as mentioned today in the Wall Street Journal, is that chronic stress is a risk factor of dementia and might [...]
June 29, 2007: 10:49 pm: Andreas EngvigUncategorized
Hello, this is Andreas again, the MD/ PhD student in cognitive neuroscience and new summer intern here. Cognitive health is finally getting more attention by Public officials. On June 10th the National Public Health Road Map to Maintaining Cognitive Health was released by the Alzheimer's Association. The authors propose a set of 44 actions to reach [...]
June 22, 2007: 12:48 pm: Andreas EngvigUncategorized
Hi! I’m Andreas, the new intern at SharpBrains. I’m having a summer break from my MD/PhD program in cognitive neuroscience at Oslo University, Norway. My research group’s recent work on patients with memory complaints has brought to me a really positive impression of brain fitness and its outcomes. This Tuesday Santa Clara University hosted the [...]